![]() J&J has found warming lubricants sell well not only for Valentine?s Day but also around Memorial Day and Fourth of July. It turns out getting frisky with value-added lubricants is fast becoming as American as apple pie. We had to go into the subculture and understand the patterns and behaviors that are out there, which are more common than you?d think.? It?s not an easy thing to do the consumer research. ?Part of our biggest challenge is just having the courage to talk about this in our company. K-Y has gone from a corporate exile to ?a plum assignment? at J&J, Mr. ![]() TV ads from Interpublic Group of Cos.? McCann Erickson, New York, show a smirking woman rousing her mate from a sofa snooze with the term ?warms on contact.? Sibling Universal McCann handles media planning and buying. K-Y?s growth stems from studying its middle-American consumer base, where it found clinical problem-solution ads weren?t resonating but marketing to ?enhance intimacy between committed partners? could, Mr. Not that J&J is suggesting anything kinky. That follows a three-year stretch in which J&J doubled K-Y sales with such products as warming lubricants and new marketing approaches that include a cartoonish promotional booklet titled ?The Modern Girl?s Guide to K-Y.? Peterson recently told a workshop at the trade show HBA 2005 in New York. Now that it?s at full distribution, the massage line is selling ahead of the rest of the K-Y brand, Mr. ![]() And nowhere has that success been greater than at Wal-Mart, where K-Y Touch Massage oils have hit the list of top 10 new health and beauty products of 2005, according to J&J VP-Personal Care Marketing Jim Peterson. Suddenly at the forefront of taking sex aids mainstream, conservative marketer Johnson & Johnson almost overnight has doubled sales of its once-sleepy K-Y brand for the second time in four years thanks to the blockbuster summer rollout of a new line of massage oils. Clinical problem-solution ads didn't resonate with this group but a message about 'enhancing intimacy between committed partners' did. K-Y?s growth stems from new ad strategies aimed at the middle-American consumer base. That it?s now selling quite nicely at Wal-Mart Stores - the naughty-magazine-yanking retail nanny - may come as a shock. Therefore, a new condom should be applied each and every time before any such contact occurs.CINCINNATI () - That sex sells comes as no surprise. During intimate contact, lesions and various body fluids can transmit STDs. Failure to do so may result in the loss of the benefits of a condom. For maximum benefits, it is important to follow the instructions on the enclosed insert. Elexa Brand Latex Condoms, when used properly, may help reduce the risk of catching or spreading many Sexually Transmitted Diseases (STDs) such as syphilis, gonorrhea, chlamydia infections, genital herpes, and AIDS however, they cannot eliminate the risk. Any use of Elexa Brand Latex Condoms for other than vaginal intercourse can increase the potential damage to the condom. Elexa Brand Latex Condoms, when used properly, are highly effective against pregnancy - although no contraceptive can guarantee 100% effectiveness. Used properly, latex condoms help reduce the risk of pregnancy and also help reduce the risk of HIV (AIDS) and many other sexually transmitted diseases. Condom Facts: Bulbous end, ribbed, lubricated latex condoms 54 mm. ![]() Elexa is premium line of sexual well-being products created from a woman's perspective and designed to help you realize a more fulfilling sex life. Enjoy the freedom to focus more completely on the pleasure of intimacy. Our Stimulating Condoms are ribbed and contoured for your extra enjoyment, stimulating your most sensitive areas during lovemaking. Discover the difference a little extra stimulation can make. If used properly, latex condoms will help to reduce the risk of transmission of HIV infection (AIDS) and many other sexually transmitted diseases.
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